The emerging media business has undergone dramatic change over the past two years with explosive growth in online ad sales and search and the emergence of new content platforms. The evolving marketplace provides new opportunities to build fantasy sports.
The most recent FSA research study for the 2007 Sports Media & Technology Conference was conducted using Nielsen Net Ratings and Interactive Sports Marketing and compiled usage results for fantasy sites/areas for 2006 and 2007. Click here to download the FSA's Fantasy Football Research.
Fantasy Football Universe
- Total of 11.7 million unique users of fantasy football sites in September 2007
- Yahoo was #1 fantasy football site with 5.4 million unique users; ESPN and CBS Sports competed for #2 position at 3.3 million unique users
Fantasy Baseball Universe
- Total of 3.7 million unique users of fantasy football sites in May 2007
- Yahoo was #1 fantasy baseball site with 1.7 million unique users; Fantasy Sports Ventures was #2 with 900k unique users and ESPN was #3 with 600k unique users
Fantasy Baseball Universe
- Total of 3.7 million unique users of fantasy football sites in May 2007
- Yahoo was #1 fantasy baseball site with 1.7 million unique users; Fantasy Sports Ventures was #2 with 900k unique users and ESPN was #3 with 600k unique users
Fantasy Golf Universe
- Total of 600k unique users of fantasy golf sites in April 2007
- Yahoo was #1 fantasy golf site with 376k unique users; USA Today was #2 with 203k unique users and PGA Tour was #3 with 139k unique users
Fantasy NASCAR Universe
- Total of 1.2 million unique users of fantasy NASCAR sites in February 2007
- Yahoo was #1 fantasy NASCAR site with 579k unique users; NASCAR was #2 with 294k unique users and FOXSports was #3 with 186k unique users
Fantasy Basketball Universe
- Total of 1.5 million unique users of fantasy basketball sites in December 2006
- Yahoo was #1 fantasy basketball site with 1 million unique users; CBS Sports was #2 with 201k unique users and ESPN was #3 with 171k unique users
Fantasy Player Profile
- Fantasy audience is primarily male 18-49
- Highly engaged—spends approximately 5 hours per week online participating in fantasy sports
- Above average income
- Above average education
- Over-indexes in numerous consumer categories: Consumer Electronics, Videogames, Online Travel, Online Ticket Purchases, Online Sporting Goods Purchases, Online Auto Shopping, Fast Food, Beer, Liquor and Wine consumption